Privacy Policy

Who We Are

Brownsboro Park Retirement Community
2960 Goose Creek Rd, Louisville, KY 40241
Email: info@brownsboropark.com

What Personal Data We Collect

We may collect the following types of personal data through our website:

• Blog
• Name, email address, and phone number (submitted via contact forms or brochure requests)
• IP address, browser type, and device information
• Cookies and usage data via third-party services such as Google Analytics and Meta/Facebook Pixel

We do not collect sensitive personal data, such as health or medical information, through the website.

How We Use Your Data

We collect and process personal data for the following purposes:

• To respond to inquiries and brochure requests
• To schedule community tours
• To send updates or marketing materials (only if you have opted in)
• To improve website functionality and user experience
• To measure the effectiveness of our marketing and advertising efforts

Our lawful basis for processing your data may be your consent (e.g., when submitting a form) or our legitimate interest in operating and improving our services.

How We Obtain Consent

• You voluntarily provide your information by submitting a form on the website.
• A cookie banner may be displayed to inform you about cookies and tracking technologies.
• Email marketing opt-ins are always based on active consent (e.g., a checkbox at submission).

Your Rights Under GDPR

As a user, you have the right to:

• Access the personal data we hold about you
• Correct or update your data
• Request that we delete your data
• Withdraw consent at any time
• Object to certain data uses
• Request data portability (a copy of your data in a machine-readable format)

To exercise your rights, please contact us at info@brownsboropark.com. We aim to respond to requests within 30 days.

Cookies and Tracking Technologies

We use cookies and similar technologies to:

• Improve site performance
• Understand user behavior on our website
• Deliver targeted advertising through services such as Facebook/Meta

You can manage cookie preferences through your browser settings or any consent banner shown on the site.

Third-Party Services and Data Sharing

We may share data with trusted third-party providers that help us operate and improve our services:

• Google Analytics – Site performance and usage tracking
• Meta/Facebook Pixel – Advertising and retargeting
• WordPress plugins – Contact form processing
• Email marketing software – Sending newsletters or updates (e.g., Mailchimp — confirm if applicable)

These third parties are required to comply with their own data protection obligations. We do not sell your personal information to any third parties.

How We Protect Your Data

We take appropriate measures to protect your personal information, including:

• SSL encryption (HTTPS) to secure data in transit
• Access restrictions for administrative functions
• Use of third-party tools with strong data protection and security practices

While no system is 100% secure, we do our best to keep your data safe.

International Data Transfers

Some of our service providers may process data outside the European Economic Area (EEA). In such cases, we ensure that appropriate safeguards are in place, such as Standard Contractual Clauses approved by the European Commission.

Data Retention

We keep personal data only for as long as necessary:

• Contact form submissions: up to 12 months
• Analytics data: retained per third-party settings
• Email marketing: until you unsubscribe

Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised “Last Updated” date. We recommend checking this page periodically to stay informed about how we protect your data.

Contact Us

If you have any questions about this Privacy Policy or how we process your data, you can contact us at:

Email: info@brownsboropark.com
Address: 2960 Goose Creek Rd, Louisville, KY 40241

Thank you for visiting BrownsboroPark.com and for trusting us with your information.